LLP into lead generation and nurturing process

One of the most widespread uses of Large Language Models is natural language understanding.

How can LLM be integrated into a lead generation and lead nurturing context?

Let me explain:

Large Language Models are also used in text generation: an AI-based model can be trained to generate sentences starting from a given context, helping people improve their conversational skills in natural language or even generate entire essays, stories and blog posts.

Starting from a given context of the target:

  • sentiment of the language used
  • terms used

How is it possible to interface an LLM?
(if it is possible)

P.S. sorry for my bad english

Welcome to the forum!

Your question is quite open ended :grinning:

Just to clarify: do you have an idea of where you will deploy such an LLM?

Is it like an internal sales training tool? Will it be like a website chatbot? Or are you thinking of something very different?

I am thinking of something very different.

my idea is to interface as soon as an opt-in is made
the start point begins on the confirmation page

Now, is it more understandable?

Interesting.

Let us consider suggesting “further reading” based on the current user’s context.

Have you heard of the TOFU, MOFU and BOFU system of writing and managing content?

You can probably ask an LLM to categorize the current context (i.e. the “terms used”) into TOFU, MOFU or BOFU, and then suggest a few articles in the same or the next step of the funnel.

To do this, you would also have to categorize the content on your own website into the three stages in the funnel and you can ask the LLM to do that too.

So this is how I would approach it.

Given

  • terms used (current user context)
  • your website content (for e.g. the XML export file in your WordPress)

1 Describe your business/products/services as a “system instruction” so the LLM always has this in mind
2 Ask the LLM to categorize your existing content into the three categories - TOFU, MOFU or BOFU
3 Provide the current user context based on the terms used and ask the LLM to predict where they are in the funnel
4 Use this prediction to identify some articles for suggested reading

If you give me some concrete examples of business/product/service and some “terms used”, I can write a tutorial about it.

Thanks for your time Aravind.
Something very interesting could come out.

Yes I know TOFU, MOFU and BOFU well.

Give me a few days (now I’m leaving for a business trip to Bucharest).

As soon as I get back I’ll update you.